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Starbucks Reserve

Starbucks Reserve

Starbucks Reserve Coffee, as the name suggests, represents blends of coffees that come in limited editions and in smaller batches. Each of these small-lot coffees are available only for a short time and each of them have their own story to tell. 

As Starbucks meticulously develops a signature roast for every Reserve Coffee, we designed a digital experience that showcases these featured blends on their Reserve site — templated in a way that can be updated each month with changing blends. Design was focused on authenticity, craftsmanship, passion and awakening of curiosity in a way that coffee connoisseurs could now use this site to unlock each month's astounding Reserve flavors.

Role: Design