Hitachi deals with connections and software services of large businesses, but in such a jargon heavy and technically complex industry, Hitachi was struggling to illustrate and explain the very real benefits of their services to our lives.
As part of a wider rebrand, we defined the social innovation business as Hitachi's way of communicating with general public. Our response was an illustration style that would dramatise the simplicity of Hitachi products and services. Each illustration brings to life key communication concepts. By turning complex subject matter into easily relatable situations and stories, we were able to speak volumes in a clear, concise manner that made Hitachi's impressive technology easy to digest.