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Small Business Saturday

Small Business Saturday

Small Business Saturday is truly unique: a designated shopping day between Black Friday and Cyber Monday, founded by American Express, and dedicated to supporting the small businesses that create jobs, boost local economies and sustain our communities.

First we created a tool for small business owners where they could easily customize free, hyper-local online display ads and place them with premium publishers they might never have had access otherwise. These ads were seen by shoppers in the neighborhood pages we later created to support the campaign. Geo-location meant personalized list of small businesses and more local awareness.

Role: Art Direction, Design Lead