Small Business Saturday

Small Business Saturday is truly unique: a designated shopping day between Black Friday and Cyber Monday, founded by American Express, and dedicated to supporting the small businesses that create jobs, boost local economies and sustain our communities.

First we created a tool for small business owners where they could easily customize free, hyper-local online display ads and place them with premium publishers they might never have had access otherwise. These ads were seen by shoppers in the neighborhood pages we later created to support the campaign. Geo-location meant personalized list of small businesses and more local awareness.

Role: Art Direction, Design Lead /

While the map showed the #SHOPSMALL activity grow over time, each neighborhood page gave an outlet for users to support their favorite local businesses by sharing where they'll shop small on social media.

We also partnered with places like STORY to promote an eclectic mix of businesses from across the country. They threw block parties and we advertised on our site by creating sub-neighborhoods pages with their name on it.