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It's a Galaxy

It's a Galaxy

During launch of Galaxy S7 in 2016, with consumers going to Samsung.com to learn more, we recognized an opportunity for us to educate consumers on the Galaxy+ Ecosystem. A phone with great features is no longer enough, and S7 is not just a phone, it's a Galaxy. Samsung creates an extensive line of additional products, content, services and experiences that pair with your phone to create portals into the future of technology. We used the launch of S7 to tell this story in a scroll based microsite that showed a completely connected, fully supported, better, easier, and more awesome way of life just by being a Galaxy owner.

Role: Design, Art Direction of Animatics