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Go with Galaxy

Go with Galaxy

During the summer of 2016, Samsung wanted a new approach to showcasing its broad range of products and experiences in its Galaxy portfolio. Curated collections were displayed and advertised to showcase how Galaxy phones can better sync with people’s lives and passions. These four curated collections were called Go, Move, Explore, and Create. I worked on the very first campaign Go with Galaxy, which targeted those who want the convenience of connectivity and the freedom to leave home without a wallet weighing them down.

Samsung site was temporarily redesigned and redirected to a Go with Galaxy campaign page highlighting the Go collection (Galaxy S7, Gear S2, Samsung Pay, and Level U/On Pro). The book was an accompanying editorial piece that showcased the collection (because Carlos Serrao's photos were too amazing not to).

Role: Design (web & editorial)