Nikon COOLPIX

Nikon's COOLPIX AW 100 is water-proof, freeze-proof and shock-proof and is designed to capture extreme moments in Full HD and locate them using its built-in GPS. We had the world's top athletes take the AW100 to the most rugged conditions out there. This site was created as a proof to showcase how it not only survived, it thrived. 

Users explore the site by scrolling stunning photographs and can interact with the GPS on the top right corner to follow the path of its journey. Along the way of seamless transitions as you scroll, you can stop to explore and learn more about the camera with videos and photographs and call-outs that highlight AW 100's new features. 

Role: Art Direction /