Centurion is AMEX's invitation only Black Card. One of the core truths about the Centurion brand is the unparalleled level of personal service it affords its members; always being at a higher level of customization, intelligence and relevance than other brands.
To bring this truth to life, our approach to the Invitation and Welcome Kit was rather a simple one: communicate the aura of Centurion class in a way befitting of the brand. Simply. Under–stated. And without ever having to sell itself.
Once unwrapped and opened, the folio reveals itself to be a handcrafted presentation piece for the new member’s new Card. As the cover is pulled open, a series of folds are put in motion that effortlessly elevate the Centurion Card, presenting it to its new holder in a manner worthy of Centurion Class.
In addition to housing the Card, the side panels of the portfolio uniquely house the benefits book and other accompanying information – accessible by simply pulling them down and out of their designated slots.