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Centurion

Centurion

Centurion is AMEX's invitation only Black Card. One of the core truths about the Centurion brand is the unparalleled level of personal service it affords its members; always being at a higher level of customization, intelligence and relevance than other brands.

To bring this truth to life, our approach to the Invitation and Welcome Kit was rather a simple one: communicate the aura of Centurion class in a way befitting of the brand. Simply. Under–stated. And without ever having to sell itself.

Role: Art Direction, Design
Tags: #Concept
Next: A-180